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Do I Need a Web Site?
There's no question that a Web site is more mission-critical for some businesses than others. Nevertheless, as the Internet Age evolves, it has become clear that local businesses can also benefit from owning a Web site. More and more people are bypassing traditional methods and are using the Internet to locate local businesses as well as non-local businesses. Many of your potential customers will never go to your place of business, but they may come across your Web site while browsing the Internet. See the statistics for yourself.
Your Online Marketing Tool
Online marketing is the face of marketing in the 21st century. To have a good marketing scheme, it is critical to meet your potential customers where they are at. Ask yourself, "Where do my potential customers spend most of their time?" If your answer is not the Internet, we are sure it will be soon. Young people today spend much more time online than reading the newspaper, listening to the radio, and even watching TV. And these same young people are tomorrow's consumer market. How are you going to reach them?
A Simple Web Presence
Sometimes a simple web presence is all you need. Many non-profit organizations, churches, and other associations do not need a Web site to necessarily increase business. However, a simple web presence will provide exposure for your organization by allowing people all over the world to know who you are. It should include: a good web address that relates to your company name, your business address, complete with directions and a good map, your business phone number along with fax numbers if relevant, hours of operation, and a clear and enticing description of what your business offers to customers.
A More Robust Web Site
For better marketing, create a more robust site. Don't be satisfied with a simple Web presence. In most cases, your Web site will be the only fraction of your business the vast majority of your customers will ever see. First impressions are very important. What will be their first impression when they see your web site? Will it be exciting and dynamic enough to make them want to precede further, return, or tell their friends? Or will they view it as just another ordinary Web site?
If you're interested in active marketing for your business, a more robust Web site can play a vital role for your company in this endeavor. In this scenario, the Web site's job is to convince customers to take that next step... purchase a product or service. Your Web site is essentially your online marketing brochure; one that's more effective than a printed marketing piece.
Web sites enable customers to dig deep into the information they care about, without being overwhelmed with information they don't want or need to know. That's hard to accomplish with aggressive sales people or just a paper brochure.
You can approach creating the Web site as you would any other marketing brochure. Use color, graphics, photos and words to get across four key elements of your business:
1. What you provide for your customers.
2. What kind of customers you focus on and can serve best.
3. How your business is unique from others who provide the same product or service, so customers can decide if your solution is the right one for them.
4. The personality or brand essence of your business - what your company stands for.
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Web Design Custom Prices
To complement our Web design packages, at APT Technologies we utilize the most affordable custom Web design prices. View the table below to compare APT Technologies' custom prices in comparison to the industry average.
*Note: All prices are hourly.
| Project Options |
US Average |
.APT Tech. |
| ASP/PHP/Cold Fusion
|
$150 |
$65 |
| Basic HTML
|
$112 |
$40 |
| CGI scripting
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$100 |
$40 |
| Copy writing
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$123 |
$50 |
| Database Administration
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$165 |
$65 |
| Design
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$125 |
$50 |
| Flash
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$138 |
$50 |
| Java/Shockwave
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$125 |
$65 |
| Project Management
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$150 |
$55 |
| Strategy
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$195 |
$0 |
Web Design Summary
As it is more than evident that the Internet will play a major role in the life of every 21st century business, we advise you to use our expertise and resources in establishing a Web presence for your company. We understand that owning a Web site just to put something on the World Wide Web is not enough. What really matters is how effective your Web site is after it goes live. That's where we excel at APT Technologies.
Our Web solutions process is guaranteed to help you reach the following:
1.
Help customers find your business in the offline world - By having a Web site many people all over the world who could never physically enter your place of business will be able to find out critical information about your storefront, products, and contact information.
2.
Persuade customers - With an online presence, you will not have to waste time or resources in persuading customers that you have the right service or product for them. Your Web site does the marketing for you!
3. Sell products online - As the Internet has evolved, more and more businesses have established Ecommerce Web sites. Why not you? EBay, Amazon, and Yahoo are prime examples of companies who have made the leap and are profiting bountifully from it. Click here to view a list of the Top 300 Internet Retail Web Sites...
4. Share relevant business information - What better way of getting your customer's attention than placing special offers and promotions on your home page? Not only that, how do you consistently inform your entire customer base of information relevant to them daily? Even a simple Web site would accomplish this task for you.
5. Helps customers find you easily - Point and click makes it easier on the customer. The speed of business and pace of every day life has increased dramatically. Many people only have enough time to point and click. We want to make sure that they point and click to your business.
For these very important reasons, it should be clear to you how a professionally designed Web site would truly be a wonderful asset to your business model. So contact us today and we'll connect your business to the rest of the world.
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